Blogging is not important if you want to attract customers in the digital world!
Said no one ever….well almost no one.
We all know, having fresh and engaging content on your website is important.
We all know, having a blog on your website will allow you to create fresh and engaging content.
We all know why we need to blog, right? If you don’t, here are a few reasons your company should blog:
Drive traffic to our website, Increase your Search Engine Optimization and Search Engine Results Pages, Position your company or better yet, your brand, as an industry leader, and finally, cultivate better customer relationships.
There are five essential factors for blog success:
Credibility: Delivering relevant and valuable content and insights bolsters your standing as an
expert in your industry
Usability: Providing simple navigation and search makes it easy for readers to find what
Visibility: Raising your profile keeps your company at the front of a customer’s mind
Sellability: Leveraging credibility, usability, and visibility helps make the sale
Scalability: Reaching an even greater audience is achieved through an established web presence
Here’s how to optimize your blog:
Play to Search Engine Optimization strengths with your blog’s architecture, for example categorize your content.
Never forget that titles are mission critical. They tell readers—and GOOGLE—what to expect from reading your post. Did you notice the title to this post, did you like it?
Use specific keyword phrases that YOUR customers are likely to use when they search.
Choose a blogging system that creates a URL based on your title. When the words in your title match the words in your URL, it enhances search-friendliness. We recommend Wikipedia or blogger.
Compound that effect with strong content that’s relevant to your title and URL.
Be sure to link internally if you want to support your post as well as externally to things like your twitter account.
Write clean page code that’s easy for a search engine’s to crawl and index.
Use plug-ins to write meta-titles and meta-descriptions for your blog.
Establish a written Search Engine Optimization mission.
Review titles and URLs. Revise, if needed, for strong searchability.
Pepper your content with key phrases and relevant links and if you don’t like pepper use the spice of your liking.
Write descriptions of copy for rich snippets, and name images for added attention from search engines.
Create tags and categories for convenient searches.
Publicize your new post
Always share a link to your post in social media venues like Facebook, Twitter, LinkedIn, and Google+.
Highlight the post in an email campaign.
Encourage further exploration by linking to old blog posts.
Finally, sell less and educate your consumers about how your product alleviates their pains, be a trusted advisor.
Speaking of, feel free to ask a question, anything, really ANYTHING….[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]