Digital Marketing in 2019
The world of Digital Marketing changes all the time, it also stays the same. Google is constantly testing new ways to dish up search results and they are constantly trying to STOP you from leaving their site.
They provide you instant answers, stripped out from other websites. If you want more information you can click through to the page but you usually get what you need. These instant answers are where you want to be as a company, even if people are not clicking through to your website. Why? they might want more and click throughs are more likely the higher you are on the SERP.
Google Ads are a way to get to the top of the SERP and if your website is new and lacks authority and backlinks you’ll certainly want to gain traffic with ads and work on creating valuable information for your customers in tandem.
OMG – backlinks!
Getting a website of value to link to your site is tough. Everyone wants links and the tactics can be annoying but one thing is a constant – killer content. How do you resolve your customers problems? Be detailed, tell success stories, have testimonials, support everything with video and promote via the appropriate social channels.
Things get technical in Digital Marketing too. In my next post I’ll discuss some of the technical work that needs to be done in 2019.